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Read Full BioOpenBet, a leading B2B sports betting and content provider, has officially completed its $450 million management buyout from WWE and UFC-owner Endeavor Group Holdings, Inc.
According to a Monday news release from OpenBet, the buyout was backed by Ariel Emanuel with participation from OpenBet executives, including CEO Jordan Levin.
OpenBet Pursued Buyout To Boost Operational Effectiveness
London-based Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor, while Latham & Watkins LLP acted as legal advisor to Endeavor. The buyout was made to enhance player experience, drive market expansion, and improve operational effectiveness.
Levin said: “As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment. Our group is extremely excited about OpenBet’s path forward…”
This move comes nearly a week after Endeavor reached an agreement to sell IMG ARENA, Endeavor’s sports betting data business operating under OpenBet, to Sportradar.
OB Global will own and continue to manage IMG ARENA until the close of the transaction. Pending regulatory approval, the sale is expected to be completed in the fourth quarter of 2025.
OpenBet’s future is secure for accelerated growth and state-of-the-art innovations, stemming from its established success in regulated betting and gaming markets, according to front office executives.
The company’s platform serves more than 200 operators globally, providing modular and scalable technology for a modern experience.
Global Expansion Remains A Top Priority
In addition, OpenBet continues to set its sights on global expansion, especially in emerging markets. The firm is working to expand its presence in Brazil, a regulated market with millions of sports bettors and casino gamblers.
OpenBet has already established itself with BandBet in Brazil and reached other partnerships with major market operators. To keep up with industry competitors, this was a necessary business strategy to ensure the best, modern betting experience for one of the most populous countries.
Moreover, OpenBet powers over 20 World Lottery Association (WLA) members globally. That includes offering sports betting solutions to government-sponsored and government-owned lotteries.
To enhance player protection, the company utilizes AI-driven technology through its subsidiary, Neccton, to stay up to date on responsible gaming practices in the industry.
OpenBet, which is also a WLA Gold Contributor, relies on revolutionary innovations, such as Betbuilder, to drive integrity across the industry by providing same-game parlay experience.
For real-time geofence management, OpenBet Locator is another new tool of location intelligence designed to help safeguard businesses.
