Doug Bonjour is a veteran sportswriter with more than a decade of experience, including in the realm of sports betting. He’s written for the New York Times, Associated Press, CBS Sports and Hearst Connecticut Media...
Read Full BioDaily fantasy sports operator PrizePicks announced on Thursday that it has renewed its partnership with the Major League Baseball outfit Atlanta Braves.
The new three-year agreement builds on a relationship that was initially signed in 2020.
“We are thrilled to continue our partnership with the Atlanta Braves and bring even more unforgettable experiences to fans across Braves Country,” Mike Quigley, Chief Marketing Officer at PrizePicks, said in a news release. “As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide.”
As part of the deal, new branding for the Atlanta-based PrizePicks will be featured throughout Truist Park with a combination of static and LED signage. The company will also retain access to exclusive VIP experiences and the naming rights to the “PrizePick Pick of the Game” segment, which airs on the Braves Radio Network pregame show during the regular season.
PrizePicks Expanded Partnership Aims to Enhance Fan Experience
New for this season, PrizePicks is introducing a “PrizePicks 10 runs for 10k” promotion. Each time the Braves score 10 runs at Truist Park, the team will launch a text-to-enter promotion giving fans the chance to win a $10,000 free PrizePicks lineup and tickets to a future Braves game.
“As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,” Jim Allen, Braves senior vice president of corporate and premium partnerships, said in a news release.
PrizePicks is now available in 45 states plus Washington, D.C., along with all of Canada besides Ontario. In its home base of Georgia, where sports betting is prohibited, PrizePicks offers an extensive list of games, including the NFL, NBA, NHL, and MLB, plus the WNBA, college sports, and the PGA Tour.
Some of its available contests include pick’em competitions, in which users can make over/under predictions on specific stats for two to six players.
Pick’ems Under the Regulatory Microscope
In the last year, pick’em contests by daily fantasy operators have been under significant regulatory scrutiny. Recently, Underdog Fantasy announced it would be leaving the state of New York and paying the regulator $17.5 million.
The settlement concerned Underdog operating unpermitted interactive fantasy sports contests after its acquisition of Synkt and its temporary permit in 2022. The New York State Gaming Commission deemed certain contests offered not to be permitted under the original license.
Underdog’s General Counsel Nicholas Green commented: “It’s a unique, temporary license issue specific only to New York and not related to any specific format we offer.”
“Any fantasy game created after 2015, no matter the format, is not permitted under the commission’s interpretation of what games a temporary permitholder, like Underdog, can and cannot offer,” he continued.
