Photo by Michael Discenza on Unsplash

Figures from the State Gaming Commission in New York have reported a notable spike in mobile sports betting for March, with the gaming sector’s handle climbing to over $2.43 billion.

Boosted by March Madness wagering, the month’s figures reflected a healthy rebound from February’s $1.98 billion but still fell short of January’s record-setting $2.48 billion handle.

However, despite the jump in handle volume, New York’s March Gross Gaming Revenue (GGR) dipped to $161.8 million compared to February’s $184.8 million tally, reflecting a tightening of operator margins in the final month of the fiscal year.

Overall, New York’s fiscal year totals for 2024/25 helped establish mobile sports betting’s healthy growth trajectory, with its handle soaring to $23.94 billion – up by over 20.3% from the previous year, having posted $19.89 billion in 2023/24.

Similarly, despite the drop in March, New York’s mobile wagering GGR also climbed year-on-year to $2.14 billion, mirroring a comparable 20.4% from its 2023/24 total of $1.78 billion.

New York in March: DraftKings and FanDuel Dominate

DraftKings led the charge in March, posting a $912.1 million handle, which equated to a 37.4% market share in mobile sports betting. The major operator also claimed the highest GGR in a month where profits were squeezed, generating $62.6 million, about 38.7% of the state’s March totals.

Flutter-owned FanDuel wasn’t far behind in the mobile wagering stakes, declaring $862.2 million in handle (35.3%) and $59.5 million in GGR (36.7%).

Fanatics, BetMGM, and Caesars Sportsbook l obtained a combined 22% share in betting handles, with the smaller and newer operators in New York acquiring the remaining 5.2%.

OperatorHandleMarket Share (%)GGRGGR Share (%)
DraftKings$912.1 million37.38%$62.6 million38.67%
FanDuel$862.2 million35.34%$59.5 million36.74%
Fanatics$207.5 million8.5%$12.9 million7.95%
BetMGM$169.2 million6.94%$11.0 million6.79%
Caesars Sportsbook$162.1 million6.64%$8.5 million5.23%
ESPN Bet$53.9 million2.21%$4.0 million2.45%
Rush Street (BetRivers)$51.8 million2.12%$2.9 million1.77%
Bally Bet$10.7 million0.44%$262K0.16%
Resorts World Bet$10.5 million0.43%$376K0.23%
     

Operators’ Momentum Amid Margin Pressures

While the raw data suggests New York State has a strong consumer engagement with mobile betting, March Madness would have created a substantial draw of betting interest for the month.

However, despite March’s increased handle volume, operators’ GGR did dip unexpectedly, suggesting either the sporting outcomes were more favorable for punters or, more than likely, the state’s sportsbooks were compelled to set tighter odds or offer more in promotional credit to compete.

Either way, the clear divergence only highlights the volatility that operators in the state face, even amid New York’s prolific wagering volumes.

Predictably, DraftKings and FanDuel dominated the market, capturing over 72% of the total mobile wagering handle and 75% of GGR in March.

Meanwhile, emerging players such as Fanatics are beginning to carve out their own market share, which could indicate increasing competition among the dominant forces in New York’s evolving sector.

Nevertheless, one thing remains certain: New York’s consistent posting of a multi-billion monthly wagering handle has again solidified its position as the market leader in North America’s sports betting landscape.

Stuart Hughes
Stuart Hughes

Stuart is a freelance journalist and marketing content and copywriter who graduated from Canterbury Christ Church University. His writing covers topics such as Sports Betting and iGaming news stories, Technology, Aviation, and...