Animated woman in front of sweepstakes and real money signs with flying coins.
Source: ProgressPlay via Instagram

While others retreat, ProgressPlay is entering the sweepstakes casino segment by launching a sweepstakes platform, set to debut at the SBC Summit Lisbon (September 16–18, 2025). The platform utilizes a dual-currency system: Gold Coins for entertainment and Sweeps Coins, which are redeemable for prizes.

The company promises fast deployment, integrated compliance tools, and flexible content frameworks for partners. In an Instagram post, ProgressPlay said the platform will feature geolocation and age verification tools. It will also have over 40 providers of “proven social casino games.”

Notably, ProgressPlay previously highlighted Pragmatic Play among those providers, but it no longer lists it on its website. That coincides with Pragmatic Play’s withdrawal from the US amid growing scrutiny in the segment. Still, other providers well known to sweepstakes casino players include:

  • BGaming
  • Evoplay
  • Hacksaw Gaming
  • Betsoft
  • Booming Games
  • Evolution and subsidiaries NetEnt, Big Time Gaming, Red Tiger, NoLimitCity
  • Wazdan
  • Habanero

ProgressPlay claims that its new platform can launch quickly, with partners going live in “in weeks.”

Notable Timing as Industry Faces Growing Scrutiny

The rollout comes as the US sweepstakes sector faces intensifying regulatory pressure and market contraction—conditions that make ProgressPlay’s timing striking.

Lawmakers in Montana, New York, Connecticut, Nevada, New Jersey, and, recently, California have passed bills prohibiting dual-currency sweepstakes casinos. Except in California, where the Governor has not yet signed the ban bill, dozens of operators have retreated from the other states.

In addition, several other jurisdictions, such as Louisiana, Delaware, Maryland, West Virginia, and Arizona, have successfully forced out many platforms to shutter operations through cease-and-desist orders. The impact has been swift. In under a year, the list of ineligible states for VGW’s brands, including Chumba Casino, has grown from four to approximately a dozen.

As risk escalates, major suppliers are retreating too. As mentioned, Pragmatic Play, arguably the most popular and widely available provider, decided to withdraw from US sweepstakes casinos. Skywind, a provider with a small footprint, also followed.

Meanwhile, others have withdrawn from specific states or operators based on evolving circumstances. Global giant Playtech left California as the ban bill was progressing, amid ongoing lawsuits.

Evolution (and subsidiaries) and Booming Games were among 11 providers to stop supplying Stake.us in the Golden State after L.A. City Attorney Hydee Feldstein Soto filed a civil enforcement lawsuit against the platform, its owners, and suppliers.

This wave of exits underscores the legal uncertainty ProgressPlay will face entering the space. The company has stated that its new platform integrates geolocation, age verification, and localized hosting options to help partners navigate these challenges.

UK Regulator Fine Shadows Expansion

ProgressPlay’s US expansion drive also comes on the heels of a £1 million fine from the UK Gambling Commission, issued in August for anti-money laundering (AML) and social responsibility failings.

The regulator found that ProgressPlay had not conducted proper risk assessments for AML and terrorist financing, failed to verify customers’ sources of funds, and did not adequately intervene with potentially at-risk players. It also cited the poor implementation of customer interaction policies and the weakness of early harm detection.

The Gambling Commission noted that this was the second regulatory penalty for ProgressPlay. In 2022, it paid £175,718 for similar failings. The Commission has ordered ProgressPlay to undergo a third-party audit to confirm that its AML and player protection systems are now effective.

What’s Next

ProgressPlay’s dual-currency sweepstakes platform enables it to enter a growing, yet legally volatile, sector.

As regulators crack down and leading suppliers start to retreat, the company will need to prove it can both innovate and comply—a balance its recent UK fine shows is under sharp external watch.

Chavdar Vasilev

Chavdar Vasilev is a journalist covering the casino and sports betting market sectors for CasinoBeats. He joined CasinoBeats in May 2025 and reports on industry-shaping stories across the US and beyond, including...