Chavdar Vasilev is a journalist covering the casino and sports betting market sectors for CasinoBeats. He joined CasinoBeats in May 2025 and reports on industry-shaping stories across the US and beyond, including legislative debates, market...
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One of VGW’s new platforms, LuckyLand Casino, has gone live, with initial impressions that it closely resembles the long-running LuckyLand Slots, raising questions about whether the older platform will remain in operation in the long term.
The new casino appears to implement the visual DNA of LuckyLand Slots in almost everything. It features a nearly identical lobby design, color palette, iconography, and game tile structure.
The noticeable difference is in the games. LuckyLand Casino adds social live games. Some examples include popular Playtech titles like Quantum Roulette, Spin a Win, Buffalo Blitz Live, and Adventures Beyond Wonderland. At the same time, some non-slot games at LuckyLand Slots are unavailable at the new casino.
VGW has not indicated whether LuckyLand Slots will continue to operate. At this point, it’s operating normally. Still, given the near-identical layout and the fact that LuckyLand Slots does not appear on VGW’s Malta license, based on the publicly listed authorisations, this may signal a longer-term transition.
A VGW spokesperson previously stated that LuckyLand Casino reflects the company’s ongoing product refresh strategy. They added that VGW “is considering its options for LuckyLand Slots.”
United Slots Still in Development
VGW’s other upcoming brand, United Slots, remains in a pre-launch phase. The landing page currently displays only a teaser (“Coming Soon…”) with no published launch date or product details.
The design and brand language suggest a more mass-market, simplified social-casino experience.
United Slots does not currently have any social media pages. Notably, LuckyLand Casino had a full social presence established weeks before the launch, while United Slots has not yet established any.
Launch Arrives Amid Heightened Sweepstake-Casino Scrutiny
The debut of LuckyLand Casino also coincides with a period of heightened regulatory scrutiny of sweepstakes-casino operators across the U.S.
This year, several states have taken firmer positions on dual-currency and sweepstakes-style models. This has prompted major operators, such as VGW, to adjust their product mixes or introduce new platforms to expand their user bases amid a shrinking market size.
The emergence of multiple new VGW properties — LuckyLand Casino is now live, while United Slots is still pending — aligns with this broader pattern of companies refreshing or diversifying their offerings as the regulatory environment becomes more stringent.
