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Read Full BioPolymarket and Dow Jones, the publisher of The Wall Street Journal, announced on Wednesday that they had entered into an exclusive partnership. The new deal will see Polymarket’s prediction data integrated across Dow Jones consumer platforms, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
The press release announcing the partnership didn’t give a timeline for the rollout of the new features, saying that “additional data-driven experiences are expected to launch over time.” At the time of publication, Polymarket data was not visible on any of the Dow Jones consumer sites referenced in the announcement.
While Polymarket data already appears on platforms like Yahoo Finance and Google Finance, the partnership with Dow Jones significantly expands the prediction market’s reach within mainstream business journalism.
In a post on X, Polymarket founder and CEO Shayne Coplan said the partnership was “a monumental step for our institutional adoption.”
Polymarket Data Will Appear Across Dow Jones Properties
According to the announcement, Dow Jones will introduce new consumer-facing features built around Polymarket’s market-implied probabilities. These features are being marketed as providing readers with a window into how traders assess the likelihood of future political, economic, and cultural events.
Dedicated data modules on Dow Jones digital properties will be used to display Polymarket data, including homepage placements and market-related pages. The partnership also includes the launch of new data products, such as a custom earnings calendar that highlights market-implied expectations around corporate performance.
Dow Jones CEO and Wall Street Journal publisher Almar Latour said the collaboration reflects growing interest in prediction markets as a source of real-time insight.
“We’re making prediction markets data accessible to our users, because it’s a rapidly growing source of real-time insight into collective beliefs about future events,” Latour said in a statement. “Our mission is to help people make decisions by offering them reliable news, data and analysis.”
Coplan described the partnership as validating the platform’s role in shaping how information is consumed and interpreted.
“As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information,” Coplan said. “This partnership combines journalistic insight with real-time market probabilities to create a more comprehensive news experience for readers.”
Media Embrace of Prediction Markets Accelerates
Consumers may have to get used to seeing prediction markets alongside their news, as Polymarket isn’t the first platform to strike a deal with a major media outlet. In recent months, CFTC-regulated exchange Kalshi, one of Polymarket’s main competitors, signed high-profile agreements to bring its data to CNN and CNBC.
In December, Kalshi announced that it would become CNN’s official prediction market partner. As part of the deal, Kalshi’s real-time probabilities are being integrated into CNN programming, with on-screen tickers to support the political and cultural coverage led by CNN’s Chief Data Analyst, Harry Enten.
Only a couple of days after making its CNN deal public, Kalshi announced it had entered a multi-year partnership with CNBC that would bring its market-driven probabilities to the network’s television, digital, and subscription platforms, including Squawk Box and Fast Money.
These moves haven’t been without controversy, with some asking whether the introduction of prediction market data to newscasts will have the same impact that sportsbook partnerships with major sports leagues and broadcasters have had on the sports viewing experience, where betting lines, odds, and wagering context are now a constant part of the viewing experience.
