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Read Full BioDAZN announced on Tuesday that it has struck a deal with Polymarket that would bring the prediction market’s data directly to its sports streaming platform. The partnership is another high-profile deal for Polymarket as the fast-growing company seeks to build momentum ahead of its full U.S. launch. The platform has already begun rolling out its prediction markets to some U.S.-based users on its waitlist.
According to the press release, DAZN plans to integrate Polymarket’s real-time probabilities into its live and on-demand broadcasts. The company describes this move as benefiting its customers by providing them with insight into shifting odds and likely outcomes as sporting events unfold.
Both companies said the integrations will add a new interactive layer to the viewing experience, alongside existing DAZN features such as live scores, news, and social engagement tools like FanZone.
Depending on their region, customers may also be able to place wagers while watching sports events.
“In an increasing number of markets, users can also enjoy sports betting through DAZN Bet on the best sporting events around the world, all in DAZN’s ecosystem,” the company said. Last week, DAZN obtained licenses to offer sports betting and iGaming in Ontario.
Following the agreement, DAZN says it plans to apply for the necessary license from the Commodity Futures Trading Commission and, if approved, introduce prediction market trading in the U.S. in the coming months. The company says additional markets could be added based on local regulations.
Prediction Market Data Moves Into Live Sports Viewing
Traders on prediction markets can buy and sell contracts tied to the outcomes of real-world events. With this latest partnership, they’ll now be able to keep track of those market-implied odds in real-time as they update as a game unfolds. They’ll also be able to interact with those markets directly on the DAZN platform.
The rollout of Polymarket in the DAZN ecosystem will begin with its data being integrated into live broadcasts on the streaming service, allowing fans to see how probabilities change during games. The companies say their goal is to help viewers better understand sporting events as they develop, using real-time data.
Shayne Coplan, founder and CEO of Polymarket, described the deal as a way to turn fan speculation into measurable insights.
“Every sporting event is a conversation about what happens next,” Coplan said. “Polymarket turns that conversation into real-time probabilities, shaped by millions of users around the world. Through our first-of-its-kind partnership with DAZN, we’re embedding those insights directly into the viewing experience — from boxing to the Champions League — so fans can track momentum, debate outcomes, and engage with sports in a way that’s never existed before.”
DAZN Group CEO Shay Segev said the partnership aligns with the company’s broader strategy of deepening fan engagement.
“DAZN is laser-focused on bringing fans closer to the sports they love,” Segev said. “Through our partnership with Polymarket — the world’s largest prediction market — we will offer another immersive and exciting way for fans to experience sport.”
Polymarket’s Growing Presence Across Media & Sports
Polymarket’s U.S. rollout isn’t complete yet, but it has already secured a few major partnerships with media and sports platforms. Earlier this month, the prediction market inked an exclusive deal with Dow Jones that will see its data brought to consumer products, including The Wall Street Journal, Barron’s, MarketWatch, and Investor’s Business Daily.
The agreement placed Polymarket alongside established financial data sources, with Dow Jones CEO Almar Latour describing prediction markets as a “growing source of real-time insight into collective beliefs about future events.” Polymarket data is also available on platforms such as Yahoo Finance and Google Finance.
In November 2025, Polymarket entered into a multi-year deal with UFC parent company TKO Group Holdings, making it the “Official and Exclusive Prediction Market Partner” of UFC and Zuffa Boxing, and integrating real-time prediction market features directly into fight broadcasts and events. That deal made the UFC and Zuffa Boxing “the first sports organizations to integrate prediction market technology directly into the live fan experience,” the companies said at the time.
