Lynnae is a journalist covering the intersection of technology, culture, and gambling. She has more than five years of experience as a writer and editor, with bylines at SlashGear and MakeUseOf. On the iGaming side,...
Read Full BioLas Vegas is coming together in an effort to bring tourists back in the wake of a summer slowdown with the “Fabulous 5-Day Sale.” The Las Vegas Convention & Visitors Authority (LVCVA) has set the dates for the city’s first-ever city-wide sale, taking place from Monday, September 22, at 6 a.m. PDT through Friday, September 26, at 11:59 p.m. PDT.
The push comes on the heels of the LVCVA’s September 4th launch of the year-long “Welcome to Fabulous Las Vegas” campaign, which it described as a way to “reclaim Las Vegas as the ultimate escape at an unbeatable value.”
The LVCVA is using the sale to highlight what it describes as the city’s “magic” and “energy.” Given the initiative’s focus on savings and value, it looks like the city is trying to counter the narrative that it has become too expensive in recent months.
What’s Included in the Fabulous 5-Day Sale?
The LVCVA says the sale will include discounts on resorts, restaurants, entertainment, and other unspecified experiences, spanning the entire city. We won’t know all of the details until the full slate goes live on September 22 on the VisitLasVegas.com/Deals website.
Current listings on the website include savings on properties such as the Venetian, Flamingo, Golden Nugget, Fontainebleau, Virgin Hotels, Red Rock, and Bellagio, as well as offers tied to attractions like the High Roller, Atomic Golf, and the Las Vegas Monorail, along with dining packages.
Summer Tourism Slowdown Weighs on Las Vegas
The sale comes as the city faces a decline in visitor traffic. In July, approximately 3.1 million tourists visited Las Vegas, representing a 12% year-on-year drop. Hotel occupancy declined to 76.1%, a decrease of roughly 7.6 percentage points from July 2024.
From resort fees to $100 buffets, there are several reasons tourists questioned whether a trip to Las Vegas was really worth the cost. The sticker shock is so widespread that Pawn Stars’ Rick Harrison recently called the city out for its “insane” prices. Even as the average daily room rate fell roughly 3.4% to $155, the drop wasn’t enough to fill more rooms or reverse the downward trend.
July marked the seventh consecutive month that the city has seen a decline in visitor numbers, following an 11.3% drop in June. It’s within this climate that the LVCVA is promoting the Fabulous 5-Day Sale, as Las Vegas seeks to rebrand and convince travelers it’s still worth the trip.
Why Operators Will be Watching
The LVCVA’s decision to tie a five-day sales event to its new “fabulous” brand push will give operators a chance to see whether a coordinated value message can make a difference. July’s numbers were mixed: while it’s true fewer people came to town, casinos on the Strip posted a 5.6% gain in gaming revenue year-on-year.
This data suggests that even with a smaller crowd, visitors are spending more, or at the very least, spending differently. And that higher spend per guest might be helping offset the dip in volume.
If the Fabulous 5-Day Sale is a success, operators may see it as a signal that citywide, time-limited campaigns are an effective way to increase bookings and spending when tourist numbers dip.
