CNN
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CNN has agreed to a deal with Kalshi to feature its markets on the network’s news coverage. It marks the first significant news partnership for Kalshi as prediction markets continue to gain mainstream traction.

Speaking to Axios, Kalshi CEO Tarek Mansour confirmed that Kalshi will provide an API feed to CNN, which will update its markets in real-time. That data will be featured on CNN through a real-time ticker and can be referenced when journalists discuss news.

Mansour said CNN will not pay for the service. He did not mention whether Kalshi will pay CNN, but both parties may benefit from the relationship. CNN will get the real-time data, which can provide insight into its news coverage, while many potential users will be exposed to Kalshi’s brand.

Initially, the partnership will focus on Kalshi’s politics, news, culture, and weather markets. CNN chief data analyst Harry Enten will be one of the leading proponents of the data, featuring Kalshi markets in his reporting.

Markets Will Clarify What’s Happening, Says CNN

CNN SVP of Strategic Partnerships & Business Development Sam Felix said the partnership will help the public better understand the world. She stated, “CNN is renowned for accurate, fact-based journalism and analysis that helps audiences understand what’s happening.”

“By partnering with Kalshi to showcase prediction market data in our programming, CNN journalists will have a fresh, data-based angle from which to explore and better understand the world around us.”

Mansour says the company is eyeing more newsroom partnerships as it continues to expand. He also announced that Kalshi has completed a $1 billion funding round, valuing the company at $11 billion.

In a post on X, he commented, “The time has finally come for prediction markets to achieve their full potential and we are intent on making that happen.”

Prediction Markets Partnering With Media Platforms

While this is the first official partnership between Kalshi and a news outlet, other prediction market platforms have made similar deals.

Polymarket has agreed to a deal with Yahoo to feature its markets in the online network’s finance news coverage. Additionally, Sports Illustrated and Time both launched prediction market data deals with Galactic this year.

Not all media outlets are happy to feature prediction markets in coverage, however. This week, Ukrainian war tracker DeepState objected to its feed showing a real-time map of the conflict being used in markets on the Polymarket platform. DeepState claimed that the online project PolyGlobe, which is not officially affiliated with Polymarket, was attempting to profit from war.

Kalshi has refrained from offering such markets, which are prohibited under US law. We would not expect CNN, therefore, to start featuring markets in their coverage of the war in Ukraine or conflicts elsewhere.

Social Media Platforms Integrating Prediction Markets

Several prediction market platforms have also entered into agreements with social media platforms to expand their online presence. Crypto.com has partnered with Trump Media to launch Truth Predict, a prediction market platform featured on Truth Social.

Kalshi and Polymarket have also both partnered with xAI, but this has primarily been to integrate X’s artificial intelligence system, Grok, into their platforms rather than featuring markets on social media.

While platforms continue to face legal scrutiny, the growing number of high-profile partnerships may make it more challenging for state regulators and other opponents to prevail in legal battles against the expansion of prediction markets.

Adam Roarty

Adam Roarty is a journalist covering sports betting, regulation, and industry innovation for CasinoBeats. His coverage includes tax increases in the UK, covering breaking stories in the ever-evolving landscape of US betting...