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Yggdrasil unveils YGS Masters programme

Yggdrasil Gaming is inviting independent games studios to develop games on its platform with the launch of Yggdrasil Game Server Masters programme.

The invite-only platform will see Yggdrasil curating content from leading independent games studios and providing access to Boost, the company’s collection of in-game promotional tools.

YGS Masters will be led by new recruit Stuart McCarthy, who takes on the role of head of studio partnerships having previously worked for BetClic and NYX.

Fredrik Elmqvist, CEO at Yggdrasil, said: “YGS Masters is a strategic initiative in reaction to gaming’s increasingly fragmented value chain.

“With direct integrations scarce, independent suppliers require the support of an established partner with forward-leaning technology.”

McCarthy added: “YGS Masters is a hugely exciting development for the gaming industry and something that I am immensely proud to be leading.

“The programme will be independently managed, away from the existing Yggdrasil game studio business and will furnish a very select group of the world’s best game developers with Yggdrasil’s proven, market-leading Boost tools to create an irresistible mix of awesome content and features.”

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

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