If you were hoping to get up to date on the news without a prediction market tracker running across the bottom of your screen, you’ll have to look beyond the most popular names in news.
That’s because Kalshi now has deals with the trio of cable news broadcasters: CNN, CNBC, and now FOX News.
On April 7, Kalshi announced that it is adding yet another media partner to its portfolio, in a deal that will bring the company’s forecast data to FOX News Media properties and the FOX One streaming platform.
The agreement will see Kalshi data integrated into coverage on FOX News Channel, FOX Business Network, FOX Weather, and FOX One.
The companies said the real-time market data will be featured as part of FOX’s political, economic, weather, and cultural coverage, with Kalshi also working directly with FOX’s data and production teams on visualizations and on-air integrations.
With three of the biggest names in cable news and business in its pocket, Kalshi has ensured that its prediction market probabilities will be a staple of mainstream political, economic, and cultural reporting for millions of viewers.
Kalshi’s rapid expansion into mainstream media shows it’s pitching itself as more than an event contract trading venue. The company is now selling itself as a media product, and news organizations are buying the pitch, as they’ve become willing to treat its data as a live indicator of public expectations.
FOX Adds Another Outlet for Kalshi’s Market Data
The new deal folds Kalshi’s data into FOX’s linear and digital coverage, with both companies portraying prediction markets as an added source of context for audiences following major news stories.
Instead of just reporting on what happened, FOX will now use Kalshi data to supplement traditional polling and expert opinion. The network claims this will provide viewers with a “nonpartisan” data point on the probability that an event will occur in the future.
Kalshi points to specific stats to explain the logic behind expanding into news media: around 70% of visitors to Kalshi’s website use it to check market odds, while only 30% trade.
Tarek Mansour, co-founder and CEO of Kalshi, made that case directly in the press release:
More people are watching Kalshi’s forecasts than trading them, which says a lot: our data effectively complements news and polls. As misinformation grows more common, Kalshi offers accurate, unbiased data to help people better understand what’s going on in the world.
Kalshi’s pitch continues to be that its markets “harness the power of the wisdom of the crowds,” and it argues that by bringing its odds to FOX News, “the most watched television news channel for 24 consecutive years,” viewers will benefit from its methodology being available on one of the most influential platforms in American media.
The Financialization of News Continues
The deal with FOX is another step in Kalshi’s rapid media expansion, a strategy the prediction market platform has pursued over the past several months, as it has inked “exclusive” or “official” deals with some of the biggest names in news.
Kalshi’s entry into mainstream news media began in December 2025, when it became CNN’s official prediction market partner. Only a couple of days later, Kalshi signed an exclusive multi-year deal with CNBC, bringing its data to the financial news network.
These deals are in line with the Kalshi CEO’s long-term vision to “financialize everything” and create a tradable asset out of any difference in opinion. While critics on social media have called his vision “casino capitalism,” the media industry is embracing prediction markets to boost engagement.
Reacting to the FOX News partnership with Kalshi, Paul Cheesbrough, CEO of Tubi Media Group, said:
By integrating Kalshi’s real-time data into our fast-growing streaming platform FOX One and across FOX News Media’s leading networks, we’re giving audiences both deeper insights and a more engaging way to follow the stories that matter most.
With Kalshi’s valuation recently reaching $22 billion following a $1 billion funding round in March 2026 led by Coatue Management, as reported by the Wall Street Journal, there’s no question the company currently has the capital to maintain its dominant position.
For the average viewer, that means the news is no longer just a passive experience. In the same way that watching sports often feels like sitting in a sportsbook, watching the news will increasingly feel like a real-time scoreboard, where every headline is a shifting probability.
Whether Kalshi is right and its odds add much-needed context, or turns the news cycle into a 24-hour sportsbook, is likely to be the subject of debate among media critics in the coming months and years.
