Mobile gaming operator LeoVegas has made a number of changes to its senior management team, appointing a new chief operating officer in Malta, creating the new role of deputy CEO and intensifying the company’s focus on responsible gaming through LeoSafePlay.

Richard Woodbridge is LeoVegas’ new COO, taking on responsibility for operations at the company’s offices in Malta. Woodbridge is expected to take up the role no later than January 7.

“LeoVegas is the leading game tech company in the industry, and I have a passion for working with fast-growing tech companies,” said Woodbridge. “I am looking forward to being part of LeoVegas’ continued journey of growth and optimising LeoVegas’ operations, with sustainability as a guiding principle.”

The current COO, Marcus Nylén, will continue in the role until Woodbridge joins. Nylén will then leave the group management team to focus on his role as head of LeoVegas’ global expansion.

Louise Nylén will assume the newly created role of deputy CEO of LeoVegas Mobile Gaming Group, based in Stockholm. As deputy CEO, the former CMO will work alongside group CEO Gustaf Hagman on strategic issues such as sustainability and value-creating projects. Louise Nylén’s appointment is effective immediately.

“In my new role as deputy CEO I will have a broader platform to work from, which will enable me to promote sustainability, growth and value for the company,” she said.

“I am very excited to have this trust and opportunity to continue contributing to LeoVegas’ rapid development.”

Finally, Rikard Ljungman is leaving his position as chief commercial officer to focus entirely on responsible gaming and LeoSafePlay, which will be run as a separate business unit. Richard Woodbridge takes over Ljungman’s CCO-related duties in Malta.

“Rikard was one of the initiative-takers behind LeoSafePlay, and with his strong product background, including as CPO for the software company Episerver, he has the exact right expertise to take the next step to make LeoVegas the leader in responsible gaming technology and strengthen our position as a game tech company,” said CEO Hagman.