THE PULSE OF THE CASINO INDUSTRY

Nolimit and iSoftBet ready to GoWild

As iSoftBet completes the integration of content from Nolimit City to its Game Aggregation Platform, the partners have lined up a deal with GoWild Casino.

Nolimit City has helped with finalising the integration to iSoftBet’s GAP platform following a deal agreed earlier this year.

Online casino operator, GoWild becomes the exclusive pilot customer launched via GAP,  offering players popular Nolimit titles such as WiXX, Casino Win Spin, Kitchen Drama, Sushi Mania and its most recent release, Hot Nudge!.

Michael Probert, chief commercial officer at iSoftBet, said: “We are determined for our GAP to become the leading aggregator platform in the industry and supply exciting content in all emerging regulated markets.

“We are constantly on the look-out to partner with forward-thinking, exciting providers that are on the same page as we are. Nolimit City fits that bill and I’m sure there will be several operators that will be excited to launch their content.”

Malcolm Mizzi, head of sales at Nolimit City, added: “This is another huge announcement for us and one that needs to be celebrated twice.

“Not only do we get to collaborate with one of the leading aggregator platforms in the industry, but we also get to enjoy the first partnership with one of the most exciting casino brands out there!”

Nolimit City has achieved growth in several regulated jurisdictions including Romania, Denmark, Portugal and Spain, as part of its plan to expand its product portfolio into regulated markets around the world.

Stewart Darkin

Stewart Darkin

Stewart has been in gaming journalism since 2012, working across online and land-based betting and gaming sectors, in both print and digital media. Following five years as editor of iNTERGAMINGi magazine, Stewart joined SBC in January 2018 to oversee the growth and development of the CasinoBeats brand. He has a wife, two kids, two dogs and two degrees, and – as a Spurs fan – continues to believe that the good times are just around the corner.

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