Copyright: enciktep / 123RF Stock Photo

Online casino operator ComeOn! is to utilise affiliate landing-page tracker Rightlander to boost affiliate compliance and responsible gambling measures.

The Rightlander technology scans websites and compiles a list of all the locations where ComeOn! and its portfolio of brands are mentioned or linked from. It follows each link to its final destination on the website, takes a screenshot and stores it in a dedicated library.

This enables the affiliate team at ComeOn! Connect to see affiliate websites linking to ComeOn! brands of which they may not be aware, meaning the operator can ensure affiliates sending traffic to the site(s) are doing so in a compliant and responsible manner.

The technology also means ComeOn! can set “compliance violation events” of which the operator will be automatically notified should they occur on any linking affiliate sites.

Katy Stafford at ComeOn! said: “Compliance is at the top of our agenda, and by working with Rightlander and its innovative technology we can be sure the affiliates promoting our brand(s) on our behalf are doing so in a compliant way.”

Ian Sims, founder of Rightlander, added: “Compliance is now a key consideration for operators particularly when it comes to the affiliates they work with. We are thrilled to see ComeOn! ramping up its compliance efforts with the help of Rightlander.

“Our competitively priced product does all of the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.”

Rightlander has now signed up a number of leading operators partners since it launched earlier in the year, including GVC, LeoVegas, bgo, Kindred and Red Queen.