PlayOJO strengthens Swedish presence with Paradise Hotel deal

Copyright: everyonensk / 123RF Stock Photo

Online casino brand PlayOJO has continued to strengthen its marketing efforts across key markets, after announcing a deal to sponsor popular Swedish reality television series Paradise Hotel.

The operator, powered by the SkillOnNet platform, is to align itself alongside all 30 episodes of the show, which begins today (September 3) on TV3, and attracts an audience of over 400,000 viewers per episode, whilst also increasing 33 per cent year on year.

Mats Nyman, VP FTV at Nordic Entertainment Group in Sweden, commented: “Paradise Hotel is one of our most popular shows and has a really strong fan-base.

“We are very pleased to announce that PlayOJO is the official sponsor this season, and our collaboration will also give more value to our viewers.”

PlayOJO, launched in the United Kingdom in February 2017, made its entry into the Swedish market in January of this year, and promptly embarked on a multimillion pound TV and online advertising campaign designed to offer education about its ethos.

Peter Bennett, head of brand marketing at PlayOJO, added: “Sweden is one of our core markets, and we wanted to continue to grow our brand presence and trust among consumers. Paradise Hotel is watched by our target audience and has incredible brand affinity and loyalty.

“PlayOJO is already a household name in Sweden, and this partnership will help cement the brand as the most popular and trusted online casino in the market.”

Show bosses have warned viewers to “prepare for twists, turns and plenty of new faces checking-in” as Paradise Hotel returns, putting power in the hands of the girls who will see guys fighting for their survival.

The show features a group of young singles who compete to spend the longest amount of time in Paradise Hotel, with each having couple up with a member of the opposite sex, or risk being forced to check-out early before another guest takes their place.