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Genting Casinos has appointed Jeremy Taylor to lead its interactive casino and sports brands from a new Malta headquarters.

Taylor joins from Betsson Group, where he was group marketing director. Genting Group launched its first online casino in 2008 while the Genting Bet sportsbook was launched in 2013, supporting Genting’s retail estate of 40-plus casinos. Genting’s affiliate team will also be migrating to Malta to oversee the management of Genting Affiliates.

The and online and mobile gaming brands are enjoying a period of significant growth while Genting Casino is being renovated to deliver a mobile first, user-experience driven product for UK and soon to be European casino customers.

Mark Sergeant, group managing director of Genting Casinos UK, said: “We have seen the incremental value generated through our online casino and sportsbook brands and are now ready to push forward into the next phase of our evolutionary growth.

“As retail casino experts, we needed a heavyweight online and mobile gaming executive to lead the interactive business – Jeremy is the ideal man for the job and we’re looking forward to seeing the business grow under his leadership from our new Maltese base”.

Jeremy Taylor, managing director of Genting Interactive, said: “Genting is a huge global entertainment business with solid UK foundations in regulated online casino and sports. I’m looking forward to consolidating the interactive team in Malta and growing both casino and sports verticals through a combination of product optimisation, improved mobile user experience, the best game content and aggressive integrated marketing campaigns.

“I’m also excited to be looking at the European regulated market potential for the Genting sports and casino brands. It’s a great opportunity for me and a very exciting time for the Genting brand”.

Genting offers two live table feeds from its Resorts World Birmingham and Manchester Casinos. From September, will be adding a live feed directly from the Palm Beach Casino in Mayfair.

Genting Casinos also owns and runs high profile Mayfair casinos The Colony Club and Crockfords.