BlueRibbon targets rapid growth at completion of first funding round

Copyright : alexeysmirnov / 123RF Stock Photo

Marketing platform startup BlueRibbon has completed its first funding round, as the firm seeks to drive forward the scale and scope of its product and business.

Aiming to push forward for a period of rapid growth, the undisclosed sum includes investment from Velo Capital Partners and Chris Ash, founder of Ash Gaming which was sold to Playtech seven years ago.

Through the fresh funds further development of the BlueRibbon platform is to commence, under the guidance of former Playtech executives and industry veterans Amir Askarov and Dan Fischer.

Detailing the reasons behind the investment, Evan Hoff, Partner at Velo Capital Partners, stated: “The investment in BlueRibbon continues our mandate of backing proven sector entrepreneurs, with business models that meet the challenges of an evolving industry.

“In this case, we perceive a jackpot marketing platform to intersect very neatly with what players want, and what operators need.”

BlueRibbon details that through the use of its platform, bespoke jackpots can be created, customised and controlled, with operators able to tailor business needs to player segments and preferences.

This allows operator’s “for the first time ever,” to deliver such jackpots and rewards in line with business insights and KPI’s, with every bet or action on any product giving players a chance of winning a top prize.

Askarov, co-founder and CEO of BlueRibbon, added: “We are thrilled to have developed and launched a product that has been identified as innovative and ground breaking by market leaders, such as Velo Capital Partners and Chris Ash.

“BlueRibbon understands the industry landscape, the changes coming to regulated markets and the potential to drive huge growth in emerging jurisdictions such as the USA, and we look forward to working with new partners and to expand our offering in the coming months.”

Both Askarov and Fischer state that they “understand the challenge faced by operators,” and via BlueRibbon hope to deliver “a unique player experience”.