Online casino Omnia has integrated payments provider Trustly’s new Pay N Play technology, which allows customers to deposit and play in seconds.
Omnia – a compliance-led online casino – is one of a small number of casino brands to use the innovative payments method in this way, enabling pre-KYC checked Swedish customers to instantly deposit and play using a unique individual bank ID.
Each player in Sweden must first undertake KYC checks with their bank and, once verified, receive a unique bank ID number. This enables Omnia to instantly recognise fully compliant and age-verified players, who use their ID to log into the site.
Using Trustly will be the only way for new customers to deposit, ahead of the country’s regulated online gaming market opening in January. Omnia’s leadership includes Sam Hobcraft, former director of gaming at Betfair and managing director – casino at PokerStars.
Omnia’s mobile-first offering has been built using the latest AI software and is designed to provide constantly responsible gaming functionality with mandatory deposit limits.
Hobcraft, founder of Omnia Casino, said: “We have adopted this method as we firmly see it is as the future of payments and sits squarely with our compliance focus for Omnia.
“Combining Pay N Play with our unique product offering and compliance mindset will provide Swedish customers with a superior product and allow Omnia to become a significant brand as the market regulates in January.
“Using Trustly’s unique bank ID system the player registration process will become almost non-existent, and we will only need to capture a few details and allow the player to agree to the appropriate terms and conditions. This is unique and excellent customer experience,” he said.
“The major benefit is that every Omnia player will already be pre-checked, age-verified and compliant, meaning instant access to all of our great games and withdrawals in just five minutes. Very few online casinos are offering this product in this way right now putting us one step ahead in giving our customers the most responsible and rewarding casino experience in the market.”