Gaming software developer Betsoft Gaming has entered into a content partnership with Curaçao-based online operator Casino GrandBay.
The agreement covers a number of Betsoft titles from the popular Slots3 series of slots, which will be launched as part of a promotion, highlighting the importance of the content to Casino GrandBay’s player acquisition and retention strategies.
Launched in 2001, Casino GrandBay is one of the online gaming industry’s longest-established operators. A further 40 Betsoft titles will be added to the GrandBay collection in due course.
“Casino GrandBay is an iconic part of the igaming landscape, helping to steer the development of the online casino industry since almost the turn of the millennium,” said Annamaria Anastasi, marketing director for Betsoft.
“Seventeen years later, GrandBay’s mission is still to provide players with a choice of the world’s finest slot games, and Betsoft is delighted to be joining what is still an extremely selective pool of content suppliers.”
Adrienne Banks, brand liaison officer at Casino GrandBay, said the operator’s choice of content partner was down to a level of “audio-visual excellence that would appeal to its discerning players”.
“Casino GrandBay is focused on bringing the best online entertainment to our players, so we chose to work with Betsoft because of the quality and variety of their games,” said Banks.
“Every game selected showcases gorgeous graphics and cinematic gameplay, across a variety of different genres, which fulfilled our requirements beautifully.”