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Holly Cook Macarro, a partner at the US-based Spirit Rock Consulting, has joined the Advisory Board of the All-In Diversity Project.

The All-In Diversity Project is an industry-driven not-for-profit initiative to benchmark standards for diversity, equality and inclusiveness across the sector.

Cook Macarro has notable political and legislative experience in Indian affairs matters, having served as a federal lobbyist and advocate on behalf of many tribal clients since 2001.

She has represented clients on such lobbying matters as tribal gaming issues, self-governance, tax issues, law enforcement , Indian water settlements, and several client-specific legislative and/or political initiatives that required deep knowledge of both the Congress and the Administration to ensure success.

As a nationally recognised expert on tribal legislative and political matters, Cook Macarro (pictured, left) is particularly adept at managing the Congressional relations for tribal governments and guiding tribal clients in managing their political profiles and priorities.

“We couldn’t be more honoured to have Holly Cook Macarro join All-in’s Advisory Board,” said Kelly Kehn, co-founder of the All-in Diversity Project. “From day one, we’ve understood that ‘diversity’ means having everyone at the table and the Native American casinos are a significant piece of our industry.

“Holly’s wealth of experience working in this sector as well as her advocacy diversity will be invaluable to the work we do going forward,” said Kehn, pictured, right, at the CasinoBeats Summit in London last week.

Fellow co-founder, Christina Thakor-Rankin added: “The success of the project depends upon us being able to bring together all the key players across the global betting and gambling sector, in the pursuit of one common goal – equality of opportunity for all.

“The US gambling sector would not be what it is today without the Native American Indian tribes – we could not envisage a scenario where those who had played such an instrumental role in shaping an industry which is inextricably linked to the culture and iconography of modern day America, were not represented at the highest level in this initiative.

Said Cook Macarro: “I look forward to joining the prestigious members of the Advisory Board for the All-In Diversity Project. Tribal gaming’s role in the US gaming industry is critical and I am excited at the opportunity to assist in providing a tribal perspective to the work of the Project.”

Kelly Kehn moderated a panel discussion on gender equality in gaming at last week’s CasinoBeats Summit in London. Read an interview with panellist Cecilia Paolino-Uboldi, partner at SlotGuru, here.