Rich Casino is the latest online casino brand to benefit from Fifth Street gamification technology and reward management.

Rich Casino lines up alongside numerous casino brands that already fall under the Fifth Street umbrella, including Tangiers, Thebes, 7 Reels, 21 Dukes, Casino Moons, Winward and 7 Spins.

Fifth Street provides gamification technology and reward management for industry leading VIP and loyalty programs. There has been a considerable investment made to improve the existing technology of their clients’ casinos and several features have been added, including monthly promotions, VIP benefits and regular Races to be held on a daily basis.

These Races are mini-tournaments with low minimum bets of under $1 and top prizes of $1,000 or more per game. The Races are to be held every hour throughout the day, every day of the week. They are free to join and in order to win players must simply accumulate as many points as possible.

Players also have the option to play up to four games at once. In addition, there will be two main Races held each day with higher prizes, also free to join. These main Races run for 55 minutes and will be held at set times of day and run on one game only.

“This is a very exciting development for Rich Casino,” said Gwen Adams, spokesperson for Rich Casino.

“The Fifth Street name adds real value to all its associated brands, with the most benefits being passed directly to the player, through better customer care, better technology and more frequent opportunities to win,” added Adams.