BetVictor has announced the appointment of ex-Inspired Entertainment president and CEO Luke Alvarez, as new chairman of the online gaming organisation.

Set to take up the new position from the beginning of next month, Alvarez is to build upon a career in excess of 28 years, 18 of which has been spent within the regulated gaming and sports scene.

Joining the company “during a continued period of growth,” across both its igaming and mobile sportsbook product suite and technology platform, Alvarez is to be charged with enhancing BetVictor’s customer protection, regulatory and compliance programmes, in addition to providing strategic direction to further build on its successes.

Addressing the new appointment, Andreas Meinrad, CEO at BetVictor, stated: “We are delighted to welcome Luke to our board. It’s an important time for BetVictor as we continue to evolve and expand, and the strong skills and experience Luke brings are vital to help us taking our strategy, and product development, to the next level.

“Luke has played a key role in the growth of several international technology and gaming companies, and we believe that his knowledge and expertise will drive the BetVictor brand forward, as we strengthen our customer protection focus and continue to grow as a business.”

In addition to his most recent role with virtual sports specialist Inspired, Alvarez also served as chairman of Inspired Gaming Gibraltar, the company’s mobile gaming division.

Founding the company in its previous guise of Inspired Gaming Group in 2002, amongst further prior experience Alvarez also co-founded and served as non-executive director of Gmatica SRL, a Italian regulated network gaming concession.

Alvarez emphasised his excitement regarding the new role, adding: “It’s an exciting time to be joining BetVictor. The company has strong industry-leading, in-house technology capabilities that are paving the way in the highly competitive mobile sports and gaming space. I look forward to working with Andreas and the board to help drive the company’s success.”