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Swedish singer Erik Segerstedt has been drafted in for an audio collaboration with Gaming Innovation Group, relating to the organisation’s upcoming Popstar game release.

Segerstedt is to deliver all the audio for the upcoming release, which is being built by GiG’s in-house casino games developer, GiG Games.

Regarding the opportunity, Segerstedt commented: “I am very excited about this opportunity. I am used to co-working with record labels, however this is a totally new experience for me.

“Making sounds and effects for the game is very inspiring, and I believe my expertise and experience as an artist will bring a new dimension to the game Popstar.”

The new game is scheduled for release during the first half of next year, across all markets where GiG Games has a presence.

Carlos Barth, CEO of Summit Music Management, stated: “This is the start of a revolution in the music industry, where partners of an artist are going to be backing an album instead of a record company.

“These collaborations are going to support bringing new music to the audience, as the business model is not limited as it was before. Now, we can be more flexible in finding ways to ensure both partners reach a successful result.’”

This latest development of GiG Games comes a short time after the company signed an agreement with Jade Rabbit, which is to see the firm build games directly on to the platform.

“We are very excited about this agreement, as it is the first time in our industry where a renowned artist has been involved from day one to compose audio for a game,” added Mathias Larsson, managing director of GiG Games. “Erik will create all audio for the game Popstar, which include computer sound generated effects, background music and much more. On top of that, GiG has taken a stake in the upcoming album from Erik, which will be released simultaneously with the game launch.”