IWG, a supplier of online, instant-win games, has sealed a partnership with gaming giant Playtech, giving the reach of the IWG catalogue a significant boost.
The agreement sees IWG content integrated into the Playtech Bingo Network, giving Playtech’s global network of operators access to popular IWG titles including the award-winning Cash Buster series.
Reflecting on the deal, Rhydian Fisher, CEO at IWG, said: “Our commercial business continues to go from strength to strength and partnering with one of the leading platform providers in Playtech is a very important deal for us.
“Playtech has a wide network of operators and opens the door for us to expand our international presence while also greatly improving their instant win portfolio with our award-winning content.”
Angus Nisbet at Playtech, added: “IWG is one of the first suppliers to benefit from the Playtech Open Platform, our new, industry-leading content aggregation technology.
“We are thrilled about this partnership, as it exemplifies Playtech’s mission with this new platform – to drive innovation in the gaming industry and provide unparalleled access and capabilities to users. We look forward to sharing IWG’s hugely popular catalogue with our partners.”
The deal builds on IWG’s existing network, built on distribution deals with operators William Hill, Mecca Bingo and GVC’s gaming brands.
The move follows Friday’s news that Playtech founder Teddy Sagi has now disposed of all his interests in the company he founded in 1999.