AffiliateINSIDER has struck a new client deal with Vbet to become the betting and gaming operator’s affiliate management agency.

AI will be responsible for the BetConstruct subsidiary’s global affiliate strategy and daily program management. AI’s affiliate management service includes both strategy and program management, coupled with bespoke marketing services and program promotion.

The client also benefits from access to reputable affiliates via the AIBootcamp and AffiliateFEST events.

Vbet, winner of the Balkan Gaming Awards for Online Operator of 2018, cited AffiliateINSIDER’s “value-driven ethos” and the team’s connections and expertise in affiliate marketing as the main reason for the appointment.

Arsen Aharonyan, Vbet VP operations, explained: “We believe in investing in the best
expertise to help our business innovate and grow Vbet’s global expansion via the affiliate

“As such, we’ve partnered with AffiliateINSIDER to manage the commercial strategy
affiliate relationship management and marketing for our global affiliate program.

“AffiliateINSIDER has more than two decades of affiliate marketing experience obtained in igaming and a strong value-driven ethos which matches our own. We’re delighted to be working with their experienced team to improve our affiliate program proposition.”

Vbet will further benefit from the affiliate bootcamp, designed to help affiliates grow their businesses, having already secured the headline sponsorship for AIBootcamp2019, held at Under the Bridge in London on March 21-22, 2019.

In addition to this, they will also take advantage of ongoing skills-development for their growing affiliate team via the AI Affiliate Manager Training academy, while benefiting from additional PR and media support via the company’s content and news hub.

AffiliateINSIDER founder and CEO Lee-Ann Johnstone added: “We are thrilled to have the
opportunity to work with Vbet and help support their global affiliate expansion. I’m very excited to be working with such an exciting product and a constantly innovating brand.

“As a pure affiliate marketing and events business, we specialise in working with brands who want to build personable relationships in the affiliate community and driving focused revenue growth.

“Our team is well-versed at implementing cost effective strategies that drive incremental
revenue and brand marketing reach. We look forward to working alongside the Vbet team as the business expands into new global markets.”