Caesars Entertainment Corporation has announced that Juliana Chugg has been appointed to the company’s board of directors, pending the necessary regulatory approvals.

Chugg is currently serving on the VF Corporation board, as a member of the nominating and governance, talent and compensation and executive committees.

Jim Hunt, Caesars chairman of the board, said of the appointment: “Juliana has extensive senior executive experience, and has successfully managed all aspects of multi-billion-dollar businesses, including operations, strategy, product innovation, marketing, e-commerce, branding and licensing.

“Juliana’s global general management and brand stewardship perspectives bring a welcome addition to the Caesars boardroom, as the company implements strategies focused on creating long-term shareholder value.”

Amongst her variety of previous roles is of chief brand officer of Mattel Incorporated from 2015-2018, where she was responsible for $6bn of revenue, leading iconic brand franchises in all sales channels, licensing, global content management, and margin improvement.

Before that, Chugg enjoyed 18 years at General Mills, progressing to the roles of senior vice president and president of the meals division from 2010-2014, where she directed a $2bn business.

Mark Frissora, president and CEO of Caesars Entertainment, commented: “Caesars Entertainment is focused on realising the full potential of its iconic brands. We have a rich variety of branding and licensing possibilities, as well as the opportunity to further evolve omni-channel marketing of our core products, services and industry-leading loyalty program, Total Rewards. Juliana brings the Caesars Board important experience in these areas.”

Via the new addition, the total number of members serving on the Caesars board of directors has risen to 12.

Regarding her new role, Chugg stated: “I’m pleased to join the Caesars board to support the further development and implementation of the company’s exciting growth strategies.

“I look forward to partnering with the board and management team to help Caesars achieve its rightful business leadership position, among the most recognised brands in the world, in part by generating sustainable value for shareholders.”