Copyright : Loes Kieboom / 123RF Stock Photo

Scientific Games has announced an extension of its “long-term” licensing agreement alongside Hasbro International, for exclusive use of Monopoly and “15 other iconic game brands”.

Through the fresh agreement, which runs until 2025, the gaming technology organisation holds the right to develop games based upon “many of Hasbro’s iconic and extensive line of household favourites,” such as Game of Life, Battleship and Yahtzee, as well as Scrabble in the US and Canada.

Mark Blecher, SVP of corporate strategy and business affairs at Hasbro, said of the new deal: “For more than 90 years, Hasbro has been committed to building play experiences that consumers trust.

“Our long-standing licensing partnership with Scientific Games has been a great way for Hasbro to enable our consumers to enjoy Monopoly experiences through lotteries, casinos, online, at retail and now at table games across the globe.

“We’re proud that our iconic brands have served as a catalyst for gaming innovation, and look forward to our enhanced partnership with Scientific Games.”

Via the fresh agreement, the gaming brands usage rights have been expanded to incorporate table games, as well as slots, online digital gaming, lottery and social casino, amongst others.

“Since 1998, Scientific Games has worked collaboratively with Hasbro in using the Monopoly brand as a pillar for innovation, leveraging its popularity to become one of the industry’s top game brands,” added Scientific Games’ president and CEO Barry Cottle.

“This new agreement signifies the strength of a great collaboration, and celebrates the global endearment of the Monopoly brand as a leading slot brand and the top selling licensed brand for lottery tickets.

“The agreement grants us the privilege of extending and expanding the scope of the licensing into a wide range of new products and play styles. We’re excited to continue working with Hasbro to take Monopoly to the next level in gaming.”