US-based igaming and sportsbook technology platform supplier Bet.Works has continued to add significant experience to its ranks, after appointing experienced executive Marc Brody as senior vice president of business development.

Joining the company with in excess of 20 years experience as a sports executive, as well as “a proven track record in partnerships for companies in sports, media and gaming,” this includes time spent at the NBA, Perform Group and BWIN.Party Digital Entertainment.

Brody said of the new role: “Bet.Works is by far the most dynamic technology provider in the industry, and its enterprise-grade sports betting platform is precisely what operators in the US have been seeking.

“The company is solely focused on the US market, which will provide our partners with a unique advantage over the current competition. I am thrilled to be a part of this exceptional team, and look forward to driving the expansion of Bet.Works’ products and managed services.”

Upon taking up the reigns of the new position, Brody is to be chiefly responsible for “defining opportunities” for growth throughout the US, in addition to overseeing the company’s business development and account management teams.

David Wang, Bet.Works chief executive officer, explained: “We are delighted to have Marc join Bet.Works as he is highly regarded in the industry as a business development expert, and has signed and managed numerous high-profile US sports betting technology contracts, including deals with the NBA and NHL.

“This appointment further demonstrates Bet.Works’ commitment to our partners, by bringing in the best talent to support continued growth in the US.”

This follows Bet.Works appointing former Scientific Games executive Quinton Singleton as chief operating officer, who is to be charged with managing the operations of Bet.Works with a focus on go-to-market strategy and operations, in addition to the delivery of the company’s omni-channel sports betting and igaming platform into existing and newly regulated jurisdictions across America.