Online casino supplier iSoftBet will be showing off a range of new products at ICE 2019 next month, including In-Game, a real-time, cross-platform gamification layer, and three new slots.

In-Game adds configurable, real-time, cross-platform gamification tools to its portfolio of games, including third-party titles available on its Gaming Aggregation Platform.

The tools mean operators can activate a range of easily configurable, automated gamification tools that boost the player experience – including jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds.

These enhancements are available across any iSoftBet game along with more than 3,000 slot and table game titles provided by its 50 game partners on the GAP platform.

Nir Elbaz, CEO at iSoftBet, said: “In-Game is a significant step forward in cross-platform gamification and we’re very confident it has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features.

“Currently, the majority of gamification takes place before or after a game is played, and rarely, if ever, during live gameplay. iSoftBet In-Game is literally a game-changer for operators. It is cross-platform across any game within our portfolio and across all our third-party suppliers available on GAP, and all in-real time,” said Elbaz.

“We believe In-Game will have a huge impact, giving players a truly personalised experience, which will, in turn, significantly boost deposits, session times and operator revenues.”

ICE will also see iSoftBet preview three new slots – the Mexican party-themed Pinata Fiesta, the Vegas Strip-themed Vegas High Roller and Merlin’s Magic Mirror, featuring the legendary wizard.

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