Online casino gaming platform SkillOnNet has revealed a roll out of its self-excluder identifier API, in order to aid affiliates promoting its white label partners within the re-regulated Swedish market.

Helping affiliates to remove self-excluded casino players from brands that utilise the firm’s platform, including PlayOJO and the recently launched AHTI Games, it ensures that marketing materials are not directed the way of individuals who have taken such measures.

To make sure of the tool, SkillOnNet details that “affiliates simply upload their encrypted lists of email addresses and mobile phone numbers to the self-excluder identifier; the tool, which is fully encrypted, then compares that list with the database of self-excluded players held by SkillOnNet, with those that have opted-out clearly identified”.

Furthermore, it is stressed that individuals self-exclude and reverse the process on a regular basis and that the company’s database automatically updating each time, with it also highly encouraged that affiliates run the self-excluder identifier before sending out any marketing campaign, to ensure that their lists are up to date.  

Michael Golembo, sales and marketing director at SkillOnNet, said of the introduction into the Swedish market: “Our innovative self-excluder identifier API has proved to be hugely popular with our affiliate partners in the UK, so we wanted to be able to offer it to publishers promoting our brands in Sweden.

“Our experience in the UK market meant that we were able to fine-tune the tool for the Swedish market in next to no time, rolling it out to affiliates shortly after the market re-regulated on January 1st.

“The tool is a win/win for affiliates in that it allows them to market directly to players safe in the knowledge they are not engaging those that have self-excluded, while their data remains safe and secure thanks to it being fully encrypted.”

SkillOnNet states that the tool has “proved to be a huge success,” in the months that have followed its UK launch in July 2018.