Pragmatic Play enters virtual sports market with VSoftCo acquisition

Malta-based online gaming company Pragmatic Play has extended its portfolio with the acquisition of virtual sports supplier VSoftCo.

VSoftCo offers a wide selection of virtual sports products for retail and online customers , including the popular virtual football game Fantastic League.

The deal is Pragmatic Play’s second significant acquisition, after purchasing live casino provider Extreme Live Gaming from Novomatic Group last year for an undisclosed sum.

Yossi Barzely, chief business development officer at Pragmatic Play, said: “We are very pleased to have completed this acquisition, an agreement that broadens our multi-product strategy and underlines our position as one of the igaming industry’s premier and most forward-thinking providers.

“VSoftCo’s premier suite of virtual sports content speaks for itself, delivering a hugely popular array of products to operators all over the world, and we look forward to enhancing our offering to operators with their games and expertise via one single API.”

The VSoftCo deal continues a period of intense growth for Pragmatic Play, with the developer’s casino content having recently gone live in Sweden‘s re-launched regulated igaming market. Games from the supplier are now available to licensed operators in the country and already live with leading brands such as PokerStars and Svenska Spel.

Pragmatic has seen significant growth in regulated markets in recent times, signing content deals with operators including PokerStars, Kindred GroupCasumo and ComeOn, while it was also granted a B2B supplier licence in Gibraltar in November.