Silver Bullet

Relax Gaming has announced a new content based link-up alongside Max Win Gaming, which it states “illustrates strength of [the] Silver Bullet partner program”.

Becoming the latest agreement which has seen the company “significantly grow its commercial footprint in recent months,” Max Win Gaming marks a further enhancement of the scope of its Silver Bullet initiative.

Martin Mitrovich, chief executive officer at Max Win Gaming, commented: “Relax Gaming’s commitment to open dialogue, clear route to market and commercial structure really appealed to us, along with access to an impressive level of regulatory expertise.

“We’re excited to join the Silver Bullet partner program, and believe the fit for our forthcoming content will prove to be a highly success one.”

As a result of the partnership, Max Win Gaming is to provide a series of new and exclusive content, including the provision of two brand new titles in 2019, with the provider also stressing a desire to develop unique content for Relax Gaming as part of the agreement.

Daniel Eskola, CEO at Relax Gaming, added: “This agreement with Max Win Gaming is a great example of the positive market reception that our uniquely collaborative approach to studio partnerships is achieving.

“Max Win Gaming is an exciting new supplier with a strong history of proven delivery, and we look forward to what it will deliver to the market.”

This deal comes hot on the heels of the Malta-based content and platform provider entering an agreement with Softgamings forming the latest strand of a concerted effort to enhance its global footprint.

As a result Relax Gaming is to provide its content to SoftGamings’ customers, with the agreement set to to enable the firm’s collection of operator partners to access its portfolio of in-house and Silver Bullet partner content.

Irina Sazonova, director of partnerships at SoftGamings, said at the time of the agreement: “Relax Gaming’s portfolio is among the highest quality collections in the industry, so we’re thrilled to be integrating its content.

“Its commitment to innovation and collaboration matches our own, making them a natural fit.”