Social mobile poker operator KamaGames has announced a continuation of significant growth, for third consecutive year, as it again comes ahead of overall market trends.
Seeing a 33 per cent revenue increase to $76.4m, up from $57.5m the year earlier, over double the 15 per cent market growth reported in the latest social casino rankings from Eilers & Krejcik Gaming.
The company also recorded a 23.5 per cent increase in its number of daily active users from 2017’s 510,000 to 630,000 last year, attributing its continued success “to a number of key executions and dedicated areas of focus”.
KamaGames stresses that a number of personalised promotional campaigns for players, which resulted in the number of paying users, as well as the average revenue per paying user, increasing across the year.
The company also introduced ‘Unity Ads,’ allowing the provision of in-app rewarded video advertising across their entire gaming portfolio, boosting advertising earnings by 81 per cent when comparing year on year.
A number of new slot launches was also lauded, as was a continued aim of driving player retention and session times, achieved via the introduction of special event cycles and new mechanics, in addition to significant portfolio enhancements.
Andrey Kuznetsov, KamaGames’ CEO, addressed the strong performance, in addition to emphasising the need to not be complacent moving forward: “Throughout 2019 KamaGames will build on this impressive growth, which we are proud to report was double the growth of the overall market in 2018, by continuing to grow our social casino portfolio as well as entering new markets with regionally popular card games.
“We are also looking forward to being able to make a number of key partnership announcements with some well-known global brands through the year. 2019 is going to be another very exciting year for KamaGames”.
Adding: “App Annie predicts that, by the end of 2019, mobile gaming will continue to grow and reach 60% market share of consumer game spending.
“KamaGames will be a significant part of this growth and are committed to further improved user retention and engagement in our gaming portfolio, but the continued creation of quality, innovative content, the personalisation of game events and the increased socialisation between players.