has added to its roster of ITV based television partnerships, after announcing a new alignment with the channel’s new game show In For a Penny, to launch a new slot title.

Unveiling its new two year partnership alongside the show, which debuted earlier in the month, the online bingo brand has bolstered its relationship with ITV, as In For a Penny joins Coronation Street and The Chase, amongst others, in the Gala portfolio.

Promising “lots of fun features and innovative bonus rounds that are closely aligned with the show’s antics”, Gala is striving for the In For a Penny slot game to become a firm player favourite.

During the series there will also be nightly In For a Penny themed bingo games, offering players the chance to win £1,000 from just 1p when they play In For A Penny, In For a Grand, with a selection of players also set to have the chance to meet Stephen Mulhern, the host, at an exclusive private player event.

Gala’s supporting In For a Penny TV advert will also see a brand new creative launch across all of its UK channels during the TV show’s run, featuring’s popular characters, Gary and Jules, as it asks the nation once more: “Are you playing Gala Bingo?”

Sarah McGibney, brand director across all Gala gaming labels, commented: “We are super excited to add another ITV partnership to the portfolio. The timing is perfect for us with Stephen emerging as such a favourite with the UK public. The bingo game is a simple and effective premise and, paired with such a fun slot, I’m sure our players are in for a great time.”

Hosted by Mulhern, the In For a Penny on the street game show started on Saturday 13th April, and will run for seven weeks.