Carousel Group is to deploy Wiraya‘s Mobile Customer Activation software for its new brands, SportsBetting.com and RaceBook.com, after the two companies agreed a deal.

Daniel Graetzer, founder and CEO at Carousel Group, said: “As a totally new brand, we are striving to deliver a superior customer-driven experience to markets all over the world.

“This means rapidly growing into new markets with a mobile-first approach. Using Wiraya we can do just that, focusing on communication with players to streamline the activation process.

“This will allow us to maximise every new customer registration, delivering an engaging experience right at the start of our relationship with customers. As we look to build on our initial success keeping our players active will also be critical, so we are really excited to implement Wiraya for the reactivation of players,” said Graetzer.

“We feel we have a real advantage over more traditional competitors, who using simple emails and generic text messages struggle to engage with this most challenging and unresponsive customer segment.”

The initial deployment will take players from Canada, Finland, Germany and Norway in the activation and reactivation phases of the player life-cycle.

Hampus Lindberg, director of igaming for Wiraya, added; “It’s really exciting to be working with new brands with such ambitious growth plans.”

“By using Wiraya, Carousel Group can rapidly scale the number of new active players regularly depositing with their brands. The potential of this partnership is huge, given their strategy for rapid expansion across Europe, Asia and South America. We look forward to taking an active role in helping them succeed in these objectives.”

Wiraya’s managed solution blends voice, text and gamification to generate engaging and unique content, all aimed at inspiring action from players.