Gaming platform provider FSB has launched a digital upgrade for UK independent bookmaker Mark Jarvis Racing, after rolling out

The organisation has deployed its turnkey casino and sports betting solutions alongside marketing support and compliance services for Mark Jarvis, which operates shops across the Midlands and South Yorkshire.

Paul Graham, managing director of Mark Jarvis, said of the new partnership with FSB: “After a challenging recent history, retail betting is necessarily evolving. While we were eager to make this digital upgrade, securing the right partner who could help differentiate our brand in the crowded UK market was vital.

“FSB’s dedication to delivering the best possible customer experience coupled with a proven track record for delivering a flexible-yet-reliable platform set them apart.

“And their peerless racing service and comprehensive solution, for both sports and casino games, affords our customers the chance to experience the best product on the UK’s sophisticated igaming landscape.

“With this state-of-the-art offering, we aim to capitalise on the ramping demand for a mobile-first solution while bringing innovative features to our loyal retail audience.”

FSB’s gaming platform encapsulates in excess of 2,000 casino games, virtual sports and lottery solutions, delivered as a fully-managed service complete with CMS and CRM tools designed to “deliver the best possible customer experience”.

The inclusion of its online and mobile sportsbook comes ahead of a busy summer schedule of sporting action, featuring the Cricket World Cup, US Open golf, French Open tennis and football’s Africa Cup of Nations and Women’s World Cup.

David McDowell, CEO of FSB, added: “We’re delighted to join forces with Mark Jarvis, one of the most respected and knowledgeable independent bookmaking brands in the UK. Our platform frames the future for digital gaming, driving the sector forward via innovative sports betting and casino features for online, mobile and retail.”