Online gambling operator Mansion Group has announced the debut of CasinoClub on, which the group lauds as “a unique, real-time and innovative” gamified reward program.

Developed by Captain Up, the new offering features 450 daily and 200 themed challenges, enabling players to earn coins, badges and trophies for each that they complete.

Coins will then be available to spend in the club store on over 100 items, including free spins, bonuses and VIP exclusive items such as super spins and cash.

Avigail Nir, director of product at Mansion, stated: “The launch of CasinoClub has been a key project over the past year. It allows us to connect with our customers on an unrivalled level, by giving them instant rewards for their loyalty, and customising the way they play.

“We are confident the club will be a success in keeping our customers engaged and strengthening the brand name.”

Captain Up’s platform powers with the ability to reward loyal users, optimise the user journey and promote any message, both in game and in real-time.

Adding a further dimension to regular casino play, CasinoClub strives to create “an exciting sense of achievement” for players as they complete challenges, level-up and get rewarded, as well as introducing them to a wider variety of games.

Uri Admon, CEO at Captain Up, added: “We are delighted and honoured to collaborate with an industry leader such as Mansion, supercharging the player journey, offering real-time in game rewards, notifications, challenges, and much more; creating a personal and rich gaming experience across all channels.”

Last week Mansion Group revealed that, alongside its two other online casino properties MansionCasino and Slots Heaven as well as its MansionBet sportsbook, gained an Irish betting licence.

This will be the first time the company has been able to offer sports betting to the Irish market under a recognised brand.