Unibet has strengthened its self-exclusion processes after becoming the first UK operator to integrate blocking software courtesy of Gamban.

Striving to further help those who self-exclude through their website, this extended partnership is a new addition to the current one-year offer that Gamban currently provides, with all customers to have unlimited access free of charge courtesy of Kindred Group.

Set to become the first to offer Gamban’s blocking software for an exclusion period which mirrors the self-exclusion length on-site, it follows a number of steps undertaken by Kindred in the advocation of responsible gambling procedures.

Neil Banbury, Kindred’s General Manager in the UK, commented: “Responsible gambling is at the top of the agenda at Kindred, and we are proud to be the first UK operator to fully integrate Gamban’s product within our self-exclusion process for the Unibet brand.

“We are strong advocates for education around responsible gambling and ensuring all of our customers are able to make an informed choice. All of our customers should have the tools and support they need to enjoy our products responsibly, and by offering this service for free to all of our customers we are certainly taking a step in the right direction.

“This is just the start of such an initiative as we want to keep on investing across all brands and in other socially responsible innovations.”

Gamban technology can be downloaded across multiple devices to block access to over 30,000 online gambling websites.

Jack Symons, Gamban’s CEO, added: “Unibet has been one of the first operators to integrate Gamban into the self-exclusion process. Self-exclusion must evolve to protect at-risk individuals from different angles – device, ID and spend.

“Unibet and its parent company Kindred, recognise the value in mirroring the duration of blocking software to the amount of time the player selects for self-exclusion, from 6 months up to 5 years. It’s a pleasure to work on enhancing self-exclusion with such a passionate and dedicated team at Kindred.”