Online gaming organisation 888 Holdings has announced that its 888poker brand is set to make its Portuguese debut, making it the second poker operator to enter the market.
Stating it is all set to “shake up the Portuguese market by giving players a choice of online destination for the first time,” the firm is striving to offer the same gaming experience enjoyed over the border by players in Spain “for the past few years”.
Individuals accessing 888poker.pt will have the chance to share tables with their Spanish neighbours courtesy of the new European interstate poker network, increasing player liquidity as well as the availability of games and formats.
As part of the launch 888 is also set offer a number a variants to the classic game of poker, with individuals able to try their hand at snap and blast titles, or alternatively attempt to triumph in on of its progressive knockout tournaments.
Furthermore, opportunities to qualify for a number of online and live events are to also be encapsulated, including the World Series of Poker, for which 888poker is the main sponsor, as well as the World Poker Tour.
Guy Cohen, 888 Holdings’ head of B2C, said of the Portuguese launch:“Portugal is a fantastic opportunity for 888 and we’re excited to be just the second poker operator to enter the market. Players love their poker and there is incredible scope to grow its popularity.
“We’re looking forward to giving everyone the opportunity to enjoy the game. Shared liquidity with 888poker.es will enhance players’ gaming experience with a greater pool of players, and we believe our platform can help lift the entire landscape for poker in Portugal.
“With our unique variety of poker formats, promotions, and affordable buy-ins, we’re confident we can offer Portuguese players a first-class experience, whether they’re competing for big prizes or just looking to have fun.”
Last month a trading update issued by 888 saw group revenue rise by six per cent year on year, despite a 28 per cent drop in poker revenues.