Entertainment Laboratories has continued the latest strands of its product development, after its flagship Optibet brand debuted its live casino offering in Estonia as well as adding a new sports betting portal within Lithuania.
The Baltics focused brand has partnered with Evolution Gaming, in the first stage “of a long-term collaboration,” as it strives to expand the Optibet reach across the region.
Robert Andersson, Enlabs’ CEO and president, commented: “With this, we have delivered on all our launch plans for Q2 and will continue our plans for Q3 and Q4. On top of many minor launches and updates we have now also delivered BestCasino for the US, the new betting product in Lithuania, Ppoker and now Evolution Gaming in Estonia.
“All this sets us up for a strong finish to the year and further strengthens our position as the most competitive operator in the Baltics and beyond.”
Chris Davis, head of product at Enlabs, explained: “I believe that live casino represents a big opportunity for Enlabs in the Baltics and beyond, our decision to partner with Evolution Gaming is a clear indication of this. This new provider addition is the most important live casino product improvement in Enlabs history.
“Live casino has become a popular product and the fact that Evolution Gaming is the market leader in this vertical, we have no doubt that this partnership will generate continued growth for what is already our fastest growing brand.
“The Evolution Gaming integration is part of a larger focus on the live casino vertical. To compliment this new provider arrival, we have also revamped our live casino lobby and have improved our promotional capabilities. I look forward to seeing the results of this hard work and rolling out these product improvements into our other markets as well.”
Striving to become “a complete supplier in Lithuania,” Enlabs’ Optibet manoeuvres within Lithuania complements its land-based operations, a licence requirement in the country to proceed with an online offering, which sees the firm control 21 shops.