Betfred USA has become the latest firm to set its sights on The Hawkeye State, after entering into a sports betting agreement alongside Elite Casino Resorts’ Grand Falls Casino and Golf Resort in Larchwood.
The gaming and resort destination operator, which also counts the Riverside Casino and Golf Resort in Riverside and Rhythm City Casino Resort in Davenport as part of Iowa-based stable, has entered into a technology and operations agreement regarding sports wagering for its Iowa customers.
Dan Kehl, CEO of Elite Casino Resorts, commented: “We are excited to offer our guests another world-class product. With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.”
Betfred, which has partnered with Las Vegas headquartered SCCG Management regarding US native American and non-tribal gaming market developments, was cleared by the Iowa Racing and Gaming Commission as an out of state vendor last week.
Under the terms of the agreement the company is to offer Grand Falls customers on-premises, online and mobile wagering, subject to regulatory approval.
This includes analytics, anti-fraud, trading, compliance/GDPR, customer support, payments and marketing, as well as managed trading operations support.
Fred Done, chief executive and co-founder of Betfred, added: “I’m delighted to partner with Elite Casino Resorts in Iowa, and we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”
Yesterday William Hill US deepening its sports wagering footprint across the Hawkeye State, with Iowa widely expected to launch the activity statewide next month.
The company has added Eldorado Resorts owned Isle Casino Hotel Bettendorf and Isle Casino Hotel Waterloo to its roster, following an agreement penned alongside Prairie Meadows Racetrack and Casino in January.