Championship football club Nottingham Forest has entered into a new agreement with UK-WL, that sees the firm named as official Asian gaming partner for the 2019/20 season.

Lauded as a “first partnership of its kind for the club,” UK-WL is to utilise the agreement with Nottingham Forest to build awareness of its brand across Asia.

Jay Tang, UK-WL managing director, noted: “We are extremely proud to partner with such a remarkable globally recognised football club as Nottingham Forest, a club whose proud history both domestically and in Europe resonates across the world – a fact which ultimately played a key factor in our decision to work with this prestigious football club.

“We look forward to working closely with the club and its global fan base on a number of exciting projects from the 2019-20 season.”

UK-WL, which states it is “excited to be involved with what is a very much an iconic football brand,” will also see the partnership provide a platform for the club to reach new international audiences, with a particular focus placed on the high levels of interest in English football across Asia.

David Cook, Forest’s chief commercial officer, added: “We are delighted to be partnering with UK-WL, and are excited to be working closely with the team.

“We are eager to help UK-WL achieve their ambitions across Asia and at the same time, this provides and exciting way for us to capitalise on the strong interest in English football in many of these markets.

“We are proud to welcome UK-WL to our growing family of partners as the club continues to improve its commercial success off the field.”

Nottingham Forest began the new campaign this past weekend as they took on West Bromwich Albion at the club’s City Ground home, but despite taking the lead early on the side slumped to a 2-1 defeat.