Sports betting provider Kambi has entered an extended agreement alongside sports technology and entertainment firm DraftKings.
The move comes fresh off the back of the latter striving to accelerate growth to become the ultimate sports entertainment option for fans via a new Boston base of operations.
The terms of the new deal secure Kambi’s current revenues in New Jersey, while also providing the opportunity to generate incremental revenues as and when the partnership enters the additional jurisdictions.
Jason Robins, DraftKings’ chief executive officer, added: “Kambi has been a key partner for DraftKings, providing us with back-end sportsbook technology that has enabled to us to offer our customers an engaging product in a highly competitive market.”
The extended agreement includes terms to be extended into the states of Colorado, Indiana, Iowa, Maine, Pennsylvania, Tennessee, West Virginia and New York, which is to be the site of the first activation of the enhanced link-up.
This is to come at the Waterloo-based Del Lago Resort and Casino in upstate New York, with the property’s DraftKings sportsbook set to open tomorrow (Friday 23 August).
As part of the new sportsbook Del Lago promises more than 6,000 square feet of action, 23 betting kiosks, four betting windows and 1,000 square feet of LED video screens.
Replacing the properties Vine Restaurant and Bar, former Syracuse University star and NFL quarterback Donovan McNabb will be on hand to help open the new entity.
Kristian Nylén, Kambi chief executive officer, added: “Over the course of the past 12 months, Kambi and DraftKings have developed a symbiotic relationship, working closely together to deliver a high-quality sportsbook, which has only improved over time.
“I’m delighted the extension of our relationship through this new agreement will enable players in other states to enjoy the same exciting sports betting experiences that have helped DraftKings become a market leader in New Jersey.”
