Greentube has embarked upon a strategy to extend its reach across Latin America after signing on with Colombian operator BetPlay, lauded as “another significant partnership”.

Coming as the Novomatic interactive division is striving to deepen its footprint across the emerging region, integration has taken place and a variety of the firm’s titles are live with BetPlay and available through the operator’s digital platforms.

Initially taking on-board content last month, which saw titles such as Aztec Power, Apollo God of the Sun, Amazing Stars and Book of Ra made available, Greentube states that they “have quickly established themselves as player favourites”

Furthermore, Sizzling Hot Deluxe and Lucky Lady’s Charm, which have been successfully adapted from land-based for online and mobile channels, are gaining a foothold and quickly building a fan base among Colombian players. 

Michael Bauer, Greentube CFO/CGO, commented: “BetPlay has a great reputation in Colombia with a strong market presence. Adding their name to our operator network puts us in an excellent position to become the go-to B2B supplier in the region. 

“Our Colombian client base continues to grow from strength to strength, and with our large portfolio of games already delivering results for our partners, we expect our market position to expand rapidly.”

BetPlay is hailed as “one of the largest operators in Colombia,” which in 2016 became the first South American country to establish a licensing framework for online gaming. 

Carlos Mora, director of product and operation at BetPlay, added: “Providing top quality entertainment to our customers is the centre of our operational strategy, and with Greentube’s high quality titles we have been able to boost our interactive offer. 

“The company’s player-focused approach together with its deep knowledge of international markets make Greentube a great match for BetPlay. I am certain that this partnership will deliver fantastic results for both parties.”