The All-In Diversity Project is urging all gaming businesses to take part in its second annual survey, the result of which will be used to create its All-Index report.
Thus far, the group has seen a significant spike in interest year-on-year, with the number of companies that have volunteered to be involved having risen from 25 for the first survey to more than 50 for the second, with time to participate still remaining for those that have yet to.
The All-Index is used to measure and benchmark progress for the betting, gambling and gaming industry when it comes to diversity, inclusion and workplace equality, and is available to any organisation, whether it be an operator, provider/supplier, regulator, association or other entity within the sector, and is comprised of only 45 questions.
Some of the organisations that have taken part thus far include Betfair, GVC Holdings, IGT, Kindred Group, Massachusetts Gaming Commission Paddy Power, Playtech and Red Tiger Gaming.
Kelly Kehn, co-founder of the All-In Diversity Project, commented: “All-in Diversity Project aims to be the central data resource for the global betting and gambling industry when it comes to diversity, inclusion and equality.
“The business case for diversity has already been proven, but we now need to start separating testing our assumptions based upon facts and not fiction.
“The best way of understanding the landscape, identifying trends challenges and opportunities is by gathering this data is via our annual survey, which we then use to create the All-Index which in turn acts as a benchmark for progress year on year.
“I am delighted that so far we have seen twice as many industry stakeholders take part as last year and invite anyone that hasn’t completed the survey to do so.”
The organisations that participate receive a complimentary copy of the All-Index together with their own private results and corresponding analysis, which they can use year on year to benchmark improvements in diversity, inclusion and equality within their business.