PlayOJO has launched a new major advertising campaign in Sweden, placing a significant focus upon responsible gambling and reinforcing measures outlined earlier in the year in a bid to curb exposure to underage individuals.
The online casino operator, powered by SkillOnNet, is proceeding with what it calls “a massive new TV, radio and digital advertising campaign,” as strives to make players aware of the tools it offers to help them continue to play responsibly.
Bringing forward a key message of gambling responsibly and alerting users to the tools and support available to stay in control of their play, PlayOJO is to run a Swedish version of its ‘Thumbs Up’ promotion, which is currently being broadcast on major TV, radio and digital channels in the UK.
The advert will be broadcast across the biggest television channels in Sweden, including TV3, TV6, Kanal 5, but not between the hours of 4pm and 9pm to mitigate the risk of underage players seeing the commercial.
The campaign will also feature on national radio stations and online from September.
Peter Bennett, head of brand marketing at PlayOJO, explained: “PlayOJO is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden.
“The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly.
“As per our earlier decision to only advertise on TV in post peak periods, our latest campaign will not be broadcast between 4pm and 9pm each day, making PlayOJO the only online casino in Sweden to focus on responsible gambling in all its advertising and stop advertising on TV before 9pm.
“We believe our Thumbs Up campaign will help further establish PlayOJO as a leading online casino destination in Sweden and the only truly fair place to play.”