1X2 Network has expanded its geographical reach further still after striking a deal with Superbet that will see the firm enter the Romanian market for the first time.

Lauded as “the largest sportsbook operator in Romania,” Superbet is to take on board a selecting of games from 1×2 network in a deal that encapsulates content from its 1X2gaming and Iron Dog Studio subsidiaries.

“We are thrilled to have entered the Romanian market for the first time with Superbet.ro,” noted Kevin Reid, chief commercial officer at 1X2 Network

“This deal further signifies our constant development in regulated markets around the world, and the diverse portfolio that we have to offer showing we can enter many markets.”

This latest deal follows a concerted European expansion plan by 1×2 Network, which has seen Italy become a recent focus on attention via Microgame and E-Play24.

The developer states that it focuses on regulated markets, and currently distributes to jurisdictions such as the UK, Spain, Italy, Colombia, Malta, Gibraltar, the Isle of Man, Sweden and now Romania.

Heather Faulkner, head of online gaming at Superbet, commented: “We’ve been looking to expand our sportsbook offering into casino during this year, when we started cooperation with major international providers.

“In this sense and following our product development strategy, our casino product is now getting larger by adding 1×2 Network’s portfolio. We believe their titles will be a big hit with our players and look forward to a long and successful partnership as we grow our online casino offering.”  

Samuel Lewis, business development manager at 1X2 Network, added: “We are particularly pleased that Superbet.ro will be offering our content to its players. They are the biggest sportsbook brand in the country and have a large, loyal player base that can now access our games.

“We believe it testament to the quality of our titles and their popularity with players that such an industry giant in the region was so eager to work with us.”