Graphyte is striving to bring an effortless Netflix style of hyper personalisation to global betting and gaming operators, as it launches a new product titled ‘Intelligent Layouts’.
Introducing the full-site content engine, the real-time personalisation firm for the betting and gaming industry is to enable organisations to deliver a completely personalised web and app experiences for every customer.
Via Intelligent Layouts operators can automatically tailor every element of its offering to each player’s preferences, which it hopes will lead to an “entirely unique” mobile and desktop layout for each user.
Among these are personalised navigation and menus, sport and game categories, promotions, banners and new game launches.
The solution sits on top of existing CMS or back-end platforms, reading in available content on site and matching it at scale to players, using a machine-learning framework built on a deep profile of each user’s play and browsing behaviours.
Furthermore, Intelligent Layouts ensures that operators can control the level of dynamic content, and can choose to fix curated content on events, new games and banners, whilst personalising the remainder of the experience.
“When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so prevalent in betting and gaming, to a one-size-fits-one model that seems so natural and obvious in other sectors like e-commerce,” noted Damien Evans, co-founder of Graphyte.
“With Intelligent Layouts, we’ve built the capability for every operator to make the experience unique for every one of their customers. As an operator, you’ll know that every part of your site is tuned to the preferences of each player – all updated and managed in real time.
“As a player, the experience is transformed, the games and product categories you like to play (or those that you are very likely to enjoy) are always front-and-centre, and it doesn’t stop there: promotions you might have missed, new game launches and events and price boosts in sports can all be brought to the fore with Intelligent Layouts. It’s incredibly powerful and the early results we’ve seen from operator trials have been extraordinary”