FanDuel as aligned with National Football League franchise the Indianapolis Colts, in a partnership that is to last throughout the current 2019/20 season.
Becoming the ‘official fantasy sports partner of the Colts,’ through the agreement both parties will work to engage new and existing fans using a range of marketing assets, from in-stadium digital signage and in-game promotions to digital, radio, and TV advertising, among other branding initiatives.
“The Colts are always looking for new ways to engage with our fans, and fantasy sports have long been an avenue for fans to follow the Colts, pro football and their favourite players across the league,” noted Roger VanDerSnick, Colts chief sales and marketing officer.
“We’re very pleased to come together with FanDuel to make our fan experience the best it can be during the season and year-round.”
This announcement follows FanDuel teaming-up with former Colt Pat McAfee in September, as the ex punter joined on an exclusive, multi-year partnership.
Under the terms McAfee will continue to make appearances on FanDuel Group’s ‘More Ways to Win’ TV show, have guest spots on various FanDuel Group podcasts, make regular appearances at retail sportsbooks, host daily fantasy contests, create unique digital content and take over social media accounts throughout the NFL season.
“As we continue to expand our nationwide footprint, we are always looking for ways to engage sports fans throughout the country, and specifically in the Midwest,” stated Matt King, CEO of FanDuel. “Indianapolis is home to a loyal fan base and we’re excited to again partner with the Colts organisation, allowing us to further reach these passionate fans.”
The Colts currently hold a record of 3-2 for the ongoing season, with losses against the Los Angeles Charges and the Oakland Raiders offset by victories over the Tennessee Titans, Atlanta Falcons and Kansas City Chiefs.