Malta-based online casino operator Casumo is striving to boost player activity and brand loyalty after agreeing to implement Enteractive’s tech platform reactivation cloud.
Through the partnership Casumo is increasing player retention and player loyalty through the plug-and-play service, as well as enhancing its responsible gaming safeguards.
The solution utilises native-speaking agents combined with technology and driven by human interaction, as well as striving to improve a customers experience via a player centred approach.
Creating long lasting brand loyalty through interactions, the Entertactive tech platform integrates with the operator’s player acquisition ecosystem.
Mikael Hansson, Enteractive CEO, explained: “We are very happy to add Casumo to our list of partners. They have always been at the forefront when it comes to creating a loyalty generating journey for their customers so for us this is a perfect match.
“Our reactivation cloud offers them the unique possibility to plug a personal call into any stage of their CRM journey. I can think of very few brands that will benefit more than Casumo from our services and our commitment will continue to serve them with high-quality conversion calls in our safe, scalable and compliant environment.”
Confirming the new agreement, Enteractive stresses that all of its processes are GDPR compliant and built for operator compliance and player protection.
Ludovic Diler, Casumo player engagement lead, added: ”Enteractive was the only company matching our needs of a reactivation service based on a human interaction.
“During our initial test campaign, we have received extremely positive results and the feedback we have got from our players has far exceeded our expectations.
“We now have a new project with Enteractive using real-time data and we can’t wait to see its impact on our approach of retention.”
Earlier this year CasinoBeats spoke to Enteractive’s head of business development Andrew Foster, who said on the rising importance of reactivation: “I think reactivation has always been an important addition to any operators CRM cycle, but with rising acquisition costs and increasing regulation in some markets, which we can see now in Sweden, that we can definitely argue will become more widespread, reactivating players and building loyalty through personalised interactions will definitely be a differentiating factor, especially in the regulated markets, when you look at the way they are moving.”